Dr. Martens “Joins the Revolution” with Microsoft Dynamics 365

Dr. Martens is an iconic British footwear brand loved the world over for its signature style that unapologetically represents freedom, self-expression, and authenticity. Formed in 1947, Dr. Martens made headway as a wholesale business.

Now, they have more than 100 stores globally and ambitious plans for retail and e-commerce growth. Recognizing the need to evolve to suit the needs of the twenty-first century consumer, the brand embarked on “Project Reboot: Join the Revolution” to replace all its legacy applications with Microsoft Dynamics 365.