The Transformation Imperative – Digital Drivers in the Covid-19 Pandemic

The covid-19 pandemic demonstrated the critical role of technology in helping businesses, citizens and societies adapt. Digital infrastructure allowed entire economies and societies to transition to the cloud with an ease and speed that would not have been possible in previous decades. However, organisational outcomes were shaped by pre-pandemic decisions and investments—and covid-19 itself changed digital and business priorities.

Microsoft commissioned The Economist Intelligence Unit to conduct an independent study across eight industries about the lasting changes brought about by pandemic-driven waves of digital transformation. The research reveals digital preparedness and resilience are key to transformation.

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