(Whitepaper) Empowering Frontline Workers to Gain a Competitive Edge

Firstline workers play a highly visible and critical role for retailer companies.

They’re the human faces in stores who guide consumers to desired products, provide custom services to frequent customers, close the loop in orders made online for in-store pickup, and engage with clients in many other ways. In short, customer experience hinges on the talent, skills, and knowledge of firstline—often also called frontline—workforces. They must be equipped to meet rising customer expectations, deliver high-quality engagements, and continue seamless shopping experiences from online to in the store.